Over the past several years, sustainability and clean formulations have become some of the most influential factors driving where and how beauty consumers spend their money. Not only are shoppers on the prowl for brands committed to providing clean, effective and sustainably packaged products, but they are also searching for ones that take it a step further, putting their own money where their mouth is. If you’re looking to make sure you’re shopping from beauty brands that always keep the environment in mind, check out seven of our favorite climate-conscious brands ahead.
Fenty Beauty
Rihanna’s Fenty Beauty is committed to being more than just sustainable, with “Earth-conscious” values at the core of its mission. Not only are Fenty’s products recyclable and refillable, but the brand also uses PCR (post-consumer recycled) materials in its packaging while using globally sourced, clean ingredients. Taking it even further, Fenty partners with the Clara Lionel Foundation, an initiative dedicated to climate justice in the Caribbean, donating 35 percent of all proceeds of all purchases of the CLF 3-Piece Makeup Bag ($45) to the foundation.
La Mer is a beauty brand born from—you guessed it—the ocean. To ensure its products are sustainably sourced and give back to the environment from which they draw, the high-end skin-care brand has created its Blue Heart Initiative to help give back to the Earth. “Through awareness-raising programs, partnerships with inspiring environmental advocates and charitable donations through the La Mer Blue Heart Oceans Fund, we’re committed to helping protect marine habitats across the globe in hopes of ensuring flourishing seas for generations to come,” the brand explains.
Lush
Lush has long been known for its sustainable, Earth-conscious approach to beauty, and its extensive donations and community outreach specifically highlight its commitment to being climate-conscious. As of the fall of 2024, Lush fulfilled nearly 5,500 community requests, diverting a whopping 3.8M items from ending up unused and in waste streams. Additionally, they donate regularly to Aamjiwnaang and Sarnia Against Pipelines (ASAP), a small, grassroots collective of Anishinaabe land defenders raising awareness about environmental injustice.
L’Occitane
French skin-care brand L’Occitane actively supports an array of biodiversity initiatives through the L’Occitane Foundation. Through donations, research and mutual aid work, the L’Occitane Foundation tackles a variety of climate-centered issues, from forest overexploitation to pollution and the introduction of non-native species that threaten the biodiversity of ecosystems across the globe.
ILIA is another climate-conscious brand to remember, as it made the environment-positive decision to capitalize on the sales of its viral Super Serum Skin Tint ($48). ILIA has committed to donating one percent of all Super Serum Skin Tint sales to environmental causes by partnering with 1% for the Planet. Since 2021, ILIA has planted over 1,000,000 trees thanks solely to its Super Serum Skin Tint purchases.
Origins
For over a decade, skin-care brand Origins has been partnering with many climate-conscious organizations, like One Tree Planted, which actively plant trees worldwide to promote a healthier environment. It also sponsors and promotes a portfolio of U.S. school projects aimed at educating younger generations on environmental activism in hopes of a brighter, more climate-positive future.
Sol de Janeiro is a brand rooted in the culture and resources of the Brazilian rainforest, so it’s no surprise that it has a longstanding partnership with the Rainforest Action Network. Embracing natural beauty is a big part of Brazilian culture,” the brand explains. “As a company inspired by the country’s inclusive attitude, it’s our responsibility to uphold the celebration of both people and planet. This includes carefully sourcing ingredients, offering recyclable packaging and partnering with our communities. As we evolve, we will innovate in ways that help improve the world around us. Because when it comes to sustainability, we can always go further.”
