The Apprentice 2025 has finally kicked off, with 18 new candidates having entered Lord Sugar’s boardroom as of 30 January. The 19th season of the show sees us introduced to a host of new characters all competing for a chance to secure the £250,000 investment and a 50/50 partnership with Lord Alan Sugar.
Among the new candidates is Jonny Heaver, an owner of a tutoring company who is already winning over audiences for his self-professed “friendly guy” ethos.
On what he hopes to bring to the show, Jonny said “I hope to prove that it is possible to succeed in business while also being compassionate. I have learned in my own business that success comes from inspiring those around you to share your goals and beliefs.”
But does Jonny have what it takes to be Lord Sugar’s business partner? Though we’ll have to wait a few weeks yet to find out, here’s everything we know about The Apprentice‘s Jonny Heaver in the meantime.
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Who is Jonny Heaver?
An owner of tutoring company Achiever Tutoring, Jonny set up his business while at university.
On his decision to start Achiever Tutoring, Jonny said “Running a team of 20+ people while managing academic deadlines, reading, and of course, a university social life, was challenging! Despite the challenges, it was the perfect time for me to set up a business.”
The Apprentice 2025 contestant took to Instagram to talk about his experience filming for the show, saying in a post “2024 was a year of secret applications, auditions and many unexplained trips to London. After seeing this show on telly since I was young boy with no business idea, to now being a part of it: suited, booted and with my brainchild Achiever Tutoring summarised in a glossy business plan, is completely surreal. Seeing my inspirations in real life sitting there in the boardroom was just one of many ‘pinch me’ moments this year has given me!”
Originally from Kent though now based in Liverpool, according to his contestant profile Jonny hopes to “add a little more heart back into the world of business”.
Jonny Heaver’s business plan
Jonny Heaver’s plan is to scale his business through “expanding into targeted locations across the country and appointing regional directors with local knowledge to oversee them.”
He explained, “Many large tutoring companies are based in London and grow online, which results in an impersonal service with tutors who have no local knowledge. As a business whose only asset is people, Lord Sugar’s investment would be used for targeted marketing and training.”
Does Jonny Heaver have social media?
If you’re in search of more Jonny Heaver content before the next episode of The Apprentice, you can check in on his latest updates on Instagram @jonnyheaver or via his tutoring company’s page @achievertutoring.
